Lunr Management Model and Employee Handbook
  • 👋Welcome to LUNR!
  • About us
    • 🚀Vision, Mission & Focus
      • Vision
      • Mission
      • Pillars
  • How We Make Decisions
    • 🚀Strategy
      • Context, not control
      • Strategic management
      • Culture code
    • 🏹Leadership
      • Managers
      • Tech leads
      • Traits of leadership
      • Leaders Performance
    • 👭Team management
      • Team Structure Designed for Success
      • Embracing Effective Ceremonies
      • Strategic Sessions: Empowering Innovation
  • How we build processes and a great product
    • ⚙️Operations and roles
      • How We Navigate Growth and Complexity
      • Our Responsibility Assignment Matrixes: RACI & CODE-KS
    • 📚Knowledge management
      • Knowledge Categories
      • Knowledge Accountability Index
      • Confluence
      • Learning day
      • Company Knowledge Centricity Level
      • Realms
    • 👨‍💻Engineering culture
      • Engineering culture
      • Team culture
      • Engineering Process and Roles
      • Team Events and Processes
        • Scrum Events
        • Ongoing Meetings
        • Concepts
  • How we ensure people’s growth
    • 📈Performance
      • Paths
        • Individual Contributors Path
          • Individual Contributors Levels - Software Engineering
          • Individual Contributors Steps
        • Management Path
          • Level 1 - Our Pace setters
          • Level 2 - Our Coaches
          • Level 3 – Our visionaries and servant leaders
          • Level 4 – Our transformational leaders
          • Key concepts
      • Performance evaluation
      • 360 Evaluation Matrix
      • K-POC
      • CAP
      • Management Model Golden Rules
    • 💰Compensation
      • IC Frameworks
        • 👨‍💻Android Development
        • 📱Android OS Development
        • 🔐Assets security
        • 👨‍💼Business Development
        • 📧Digital marketing
        • 💻Front-end web development
        • ⌨️Full Stack Web Development
        • 🏢Facility cleaning
        • 🔑Information security
        • ↗️Marketing automation
        • 🐞QA automation
        • 👾Quality assurance
        • 🧍Recruiting Operations
        • 📖Technical Training
        • 🤦Technical recruitment
        • 🤖WordPress Developers
        • 👩‍🎨UX/UI
      • MGT Frameworks
        • 👨‍💻Application support management
        • ➗Accounting&Finance Management
        • 👯HR Operations Management
        • 🔒Information Security Management
        • 📧Marketing Management
        • 📞NOC&Support management
        • 🚵Operations management (logistics)
        • 🤦‍♀️Operations management (administration)
        • 🖥️Product owner
        • 🔩Product Engineering Management
        • 🤝Product Marketing Management
        • 👨‍💼Project Management (Business)
        • 👨‍💻Project Management (Software)
        • 🛒Sales Management
        • 📳Software Engineering Management
        • 🌟Strategic Business Development Management
        • 💟Strategic Human Resources Management
        • 🚟Supply Chain Management
        • 👌Technical Account Management
        • ☎️Technical Support Management
        • 📜Technical Training Management
    • 🌟Empowering Growth through Transparent Management: Your Path to Success
  • Policies
    • 🎹Internal rules
      • Employee Probationary Period
      • Employee Code of Conduct
      • Physical Access Control
      • Cybersecurity and digital devices
        • Internet usage
        • Cellphone
        • Corporate e-mail
        • Social media
        • Conflict of interest
        • Workplace measures
        • Employee relations
        • Solicitation and Distribution
      • Substance Abuse and Drug Testing Policy
      • Employee Attendance and Working Hours Policy
      • Shiftwork Policy
      • Overtime policy
      • Employee Time Off Policy
      • Remote office policy
      • Smoke-free office policy
      • Employee Referral Program Policy
      • Moonlighting Policy
      • Anti-discrimination Policy
      • Violence In The Workplace Policy
      • Workplace Harassment Policy
      • Source Code Policy
      • Data Protection and Privacy Policy
      • Employee Confidentiality Policy
      • Business Trips Policy Policy
      • Company Equipment Policy
      • Event Participation Policy
      • Training Benefit Policy
      • Termination of Employment Policy
      • Disciplinary Action Policy
      • Corrective Action Plan (CAP) Policy
    • 💵Salaries
    • 📖LUNR knowledge
    • 🧙Sources
    • 📑Glossary
  • ©️License
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On this page
  • Progression
  • Salary Grid
  • KAI of the framework
  1. How we ensure people’s growth
  2. Compensation
  3. IC Frameworks

Digital marketing

PreviousBusiness DevelopmentNextFront-end web development

Last updated 11 months ago

Letting people know about what we do is vital in achieving our goals. By crafting the most innovative, creative, and customized materials, our digital marketing team spreads the word on what we do, what we offer, and how we do it. They not only excel in meaningful communication, but they also coordinate a variety of tools and platforms, making sure our online accounts are effectively managed through costumed tailored strategies to reinforce our marketing efforts and make us and our partners stand out.

We have dedicated digital marketers for employer branding, our products, and our organization. That's why it's essential that they are constantly monitoring our competitors, new technologies, and industry trends, so they can develop the best digital marketing strategies for our different audiences.

Progression

In order to progress in our development path and Level Up or Step Up, our Marketers must:

  • Meet the criteria of the Level & Step Chart for the

  • Meet the grade of the framework related to each level

  • Demonstrate proficiency in LUNR knowledge

Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Digital Marketing
Step

Level

Individual Contributor Path

1

2

3

4

1

2.000

2.150

2.300

2.450

2

3.000

3.150

3.300

3.450

3

4.000

4.150

4.300

4.450

4

5.000

5.150

5.300

5.450

5

6.000

6.150

6.300

6.450

6

7.000

7.150

7.300

7.450

Extensive knowledge

of the framework

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KAI
KAI