# Digital marketing

Letting people know about what we do is vital in achieving our goals. By crafting the most innovative, creative, and customized materials, our digital marketing team spreads the word on what we do, what we offer, and how we do it. They not only excel in meaningful communication, but they also coordinate a variety of tools and platforms, making sure our online accounts are effectively managed through costumed tailored strategies to reinforce our marketing efforts and make us and our partners stand out.

We have dedicated digital marketers for employer branding, our products, and our organization. That's why it's essential that they are constantly monitoring our competitors, new technologies, and industry trends, so they can develop the best digital marketing strategies for our different audiences.

## Progression

In order to progress in our development path and Level Up or Step Up, our Marketers must:

* Meet the criteria of the Level & Step Chart for the [Individual Contributors Path](#user-content-fn-1)[^1]
* Meet the [KAI ](/how-we-build-processes-and-a-great-product/knowledge-management/knowledge-accountability-index.md)grade of the framework related to each level
* Demonstrate proficiency in LUNR knowledge

## Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

| Digital Marketing           | Step  |       |       |       |
| --------------------------- | ----- | ----- | ----- | ----- |
| Level                       |       |       |       |       |
| Individual Contributor Path | 1     | 2     | 3     | 4     |
| 1                           | 2.000 | 2.150 | 2.300 | 2.450 |
| 2                           | 3.000 | 3.150 | 3.300 | 3.450 |
| 3                           | 4.000 | 4.150 | 4.300 | 4.450 |
| 4                           | 5.000 | 5.150 | 5.300 | 5.450 |
| 5                           | 6.000 | 6.150 | 6.300 | 6.450 |
| 6                           | 7.000 | 7.150 | 7.300 | 7.450 |

## [KAI ](/how-we-build-processes-and-a-great-product/knowledge-management/knowledge-accountability-index.md)of the framework

Extensive knowledge

<figure><img src="/files/SwgNVAaACIVRkDLkh5w0" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/6oVRFLxvvCuDG0hVY0ef" alt=""><figcaption></figcaption></figure>

[^1]:


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://management.lunr.tech/how-we-ensure-peoples-growth/compensation/ic-frameworks/digital-marketing.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.