Lunr Management Model and Employee Handbook
  • πŸ‘‹Welcome to LUNR!
  • About us
    • πŸš€Vision, Mission & Focus
      • Vision
      • Mission
      • Pillars
  • How We Make Decisions
    • πŸš€Strategy
      • Context, not control
      • Strategic management
      • Culture code
    • 🏹Leadership
      • Managers
      • Tech leads
      • Traits of leadership
      • Leaders Performance
    • πŸ‘­Team management
      • Team Structure Designed for Success
      • Embracing Effective Ceremonies
      • Strategic Sessions: Empowering Innovation
  • How we build processes and a great product
    • βš™οΈOperations and roles
      • How We Navigate Growth and Complexity
      • Our Responsibility Assignment Matrixes: RACI & CODE-KS
    • πŸ“šKnowledge management
      • Knowledge Categories
      • Knowledge Accountability Index
      • Confluence
      • Learning day
      • Company Knowledge Centricity Level
      • Realms
    • πŸ‘¨β€πŸ’»Engineering culture
      • Engineering culture
      • Team culture
      • Engineering Process and Roles
      • Team Events and Processes
        • Scrum Events
        • Ongoing Meetings
        • Concepts
  • How we ensure people’s growth
    • πŸ“ˆPerformance
      • Paths
        • Individual Contributors Path
          • Individual Contributors Levels - Software Engineering
          • Individual Contributors Steps
        • Management Path
          • Level 1 - Our Pace setters
          • Level 2 - Our Coaches
          • Level 3 – Our visionaries and servant leaders
          • Level 4 – Our transformational leaders
          • Key concepts
      • Performance evaluation
      • 360 Evaluation Matrix
      • K-POC
      • CAP
      • Management Model Golden Rules
    • πŸ’°Compensation
      • IC Frameworks
        • πŸ‘¨β€πŸ’»Android Development
        • πŸ“±Android OS Development
        • πŸ”Assets security
        • πŸ‘¨β€πŸ’ΌBusiness Development
        • πŸ“§Digital marketing
        • πŸ’»Front-end web development
        • ⌨️Full Stack Web Development
        • 🏒Facility cleaning
        • πŸ”‘Information security
        • ↗️Marketing automation
        • 🐞QA automation
        • πŸ‘ΎQuality assurance
        • 🧍Recruiting Operations
        • πŸ“–Technical Training
        • 🀦Technical recruitment
        • πŸ€–WordPress Developers
        • πŸ‘©β€πŸŽ¨UX/UI
      • MGT Frameworks
        • πŸ‘¨β€πŸ’»Application support management
        • βž—Accounting&Finance Management
        • πŸ‘―HR Operations Management
        • πŸ”’Information Security Management
        • πŸ“§Marketing Management
        • πŸ“žNOC&Support management
        • 🚡Operations management (logistics)
        • πŸ€¦β€β™€οΈOperations management (administration)
        • πŸ–₯️Product owner
        • πŸ”©Product Engineering Management
        • 🀝Product Marketing Management
        • πŸ‘¨β€πŸ’ΌProject Management (Business)
        • πŸ‘¨β€πŸ’»Project Management (Software)
        • πŸ›’Sales Management
        • πŸ“³Software Engineering Management
        • 🌟Strategic Business Development Management
        • πŸ’ŸStrategic Human Resources Management
        • 🚟Supply Chain Management
        • πŸ‘ŒTechnical Account Management
        • ☎️Technical Support Management
        • πŸ“œTechnical Training Management
    • 🌟Empowering Growth through Transparent Management: Your Path to Success
  • Policies
    • 🎹Internal rules
      • Employee Probationary Period
      • Employee Code of Conduct
      • Physical Access Control
      • Cybersecurity and digital devices
        • Internet usage
        • Cellphone
        • Corporate e-mail
        • Social media
        • Conflict of interest
        • Workplace measures
        • Employee relations
        • Solicitation and Distribution
      • Substance Abuse and Drug Testing Policy
      • Employee Attendance and Working Hours Policy
      • Shiftwork Policy
      • Overtime policy
      • Employee Time Off Policy
      • Remote office policy
      • Smoke-free office policy
      • Employee Referral Program Policy
      • Moonlighting Policy
      • Anti-discrimination Policy
      • Violence In The Workplace Policy
      • Workplace Harassment Policy
      • Source Code Policy
      • Data Protection and Privacy Policy
      • Employee Confidentiality Policy
      • Business Trips Policy Policy
      • Company Equipment Policy
      • Event Participation Policy
      • Training Benefit Policy
      • Termination of Employment Policy
      • Disciplinary Action Policy
      • Corrective Action Plan (CAP) Policy
    • πŸ’΅Salaries
    • πŸ“–LUNR knowledge
    • πŸ§™Sources
    • πŸ“‘Glossary
  • ©️License
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On this page
  • Progression
  • Salary Grid
  • KAI of the framework
  1. How we ensure people’s growth
  2. Compensation
  3. IC Frameworks

Marketing automation

PreviousInformation securityNextQA automation

Last updated 11 months ago

The Marketing Automation team works to increase our company's profitability through business expansion and development by creating, implementing and reinforcing best practices and procedures to improve lead nurturing efforts and inbound lead management processes. They are also responsible for conveying B2B inbound tactics and follow industry trends to attract key stakeholders with a recognized international significance for our cybersecurity niche market.

Growth in this framework relates to understanding the market's buyer personas, business channel, and management and building a fully operational automation infrastructure to target the most qualified leads for our business.

Progression

In order to progress in our development path and Level Up or Step Up, our Marketing automation team must:

  • Meet the criteria of the Level & Step Chart for the

  • Meet the grade of the framework related to each level

  • Demonstrate proficiency in LUNR knowledge

Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

Marketing Automation
Step

Level

Individual Contributor Path

1

2

3

4

1

2.800

2.950

3.200

3.350

2

3.800

3.950

4.200

4.350

3

4.800

4.950

5.200

5.350

4

5.800

5.950

6.200

6.350

5

6.800

6.950

7.200

7.350

6

7.800

7.950

8.200

8.350

Extensive knowledge

of the framework

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KAI
KAI