Strategic Sessions: Empowering Innovation

Strategic Sessions are designed to spark ideas and solve problems that drive us towards our objectives. Led by managers, these sessions consist of two vital stages:

Discussion stage 1: Problem Framing The goal of this stage is to define a single problem statement, which needs to answer these questions:

• Who - Who has this problem? Can they validate that the problem is real? Can they prove it?

• What - What is the nature of the problem? What research or supporting evidence can be provided?

• Why - Why is the problem worth solving? What is the impact on the customer?

• Where - Where does this problem arise? Has someone observed this problem occurring?

Discussion stage 2: Analysis of strategic goals and definition of initiatives to address the problem This stage deals with defining how the problem impacts our strategic goals and how to find the best way to solve it.