> For the complete documentation index, see [llms.txt](https://management.lunr.tech/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://management.lunr.tech/how-we-ensure-peoples-growth/compensation/mgt-frameworks/marketing-management.md).

# Marketing Management

Generate leads, drive up tangible results for LUNR partners, and increase their brand awareness through relevant, highly effective, cost-optimized marketing approaches is the main responsibility of our Marketing managers. It's vital not only that they use white hat marketing practices but also have the right approach to them, researching and orienting our strategy and efforts towards driving real lasting results based on customer data and latest technologies.

To ensure growth, they need extensive knowledge of marketing strategies and all aspects of our business to act as trusted advisors to our partners and to translate their expertise into increased brand awareness and profitability.

## Progression

In order to progress in our development path and Level Up or Step Up, our Marketing Managers must:

* Meet the criteria of the Level & Step Chart for [Management Path](/how-we-ensure-peoples-growth/performance/paths/management-path.md)
* Demonstrate proficiency in the Marketing Realm

<br>

## Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

| Marketing Management | Step   |        |        |        |
| -------------------- | ------ | ------ | ------ | ------ |
| Level                | 1      | 2      | 3      | 4      |
| 1                    | 2.847  | 3.147  | 33.947 | 4.897  |
| 2                    | 5.565  | 5.865  | 6.665  | 7.565  |
| 3                    | 8.606  | 8.906  | 9.706  | 10.606 |
| 4                    | 10.802 | 11.102 | 11.902 | 12.802 |

## Realm

<figure><img src="/files/JdLh96TVm5jIbp1Yzbpo" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/JD69EwA2sN4MZMYRdpF8" alt=""><figcaption></figcaption></figure>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://management.lunr.tech/how-we-ensure-peoples-growth/compensation/mgt-frameworks/marketing-management.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
