> For the complete documentation index, see [llms.txt](https://management.lunr.tech/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://management.lunr.tech/how-we-ensure-peoples-growth/compensation/mgt-frameworks/product-marketing-management.md).

# Product Marketing Management

Product Marketing managers are responsible for positioning our product, communicating our value to the market, and ensuring our growth through the engagement of target audiences. They receive new product information and updates from the Product managers and define sales channels, promotion strategies, sales guides, budgets, key value propositions, and messages.

It's essential to have a deep influence and knowledge on product development from an end-user perspective and overall market behavior understanding in order to grow in this framework.

## Progression

In order to progress in our development path and Level Up or Step Up, our Product Managers must:

* Meet the criteria of the Level & Step Chart for [Management Path](/how-we-ensure-peoples-growth/performance/paths/management-path.md)
* Demonstrate proficiency in the Marketing and Product Realms

<br>

## Salary Grid

All mentioned salary ranges represent the monthly income in Bulgarian Lev after taxes and deductions.

| Product Marketing Management | Step   |        |        |        |
| ---------------------------- | ------ | ------ | ------ | ------ |
| Level                        | 1      | 2      | 3      | 4      |
| 1                            | 4.430  | 4.730  | 5.530  | 6.430  |
| 2                            | 8.540  | 8.840  | 9.640  | 10.540 |
| 3                            | 11.065 | 11.365 | 12.165 | 13.065 |
| 4                            | 13.466 | 13.766 | 14.566 | 15.466 |

## Realm

<figure><img src="/files/JD69EwA2sN4MZMYRdpF8" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/JdLh96TVm5jIbp1Yzbpo" alt=""><figcaption></figcaption></figure>


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